Exscape Appoints Faisal Zaidi as New President
Exscape, a cutting-edge interactive media platform that merges play-to-win gaming, social interaction, and the metaverse into a unified experience, announces the appointment of Faisal Zaidi as its new President, effective July 15, 2024.
Founded by a team of veteran digital industry entrepreneurs and professionals, Exscape was launched in 2021 to address the increasingly fragmented nature of digital experiences. The platform seamlessly integrates an extensive array of games, a vibrant metaverse, and social connectivity features, enabling users to explore, play, and interact in unprecedented ways.
Faisal Zaidi brings over 17 years of extensive experience in B2B and B2C communication, branding, and operations across multiple countries and diverse industries. Throughout his distinguished career, Zaidi has been instrumental in landmark projects such as the Burj Khalifa, New Hamad International Airport, and Dubai Metro. He also played a pivotal role in creating and publishing the Mo’asher house price index partnership, the official Sales and Rental Real Estate Index for Dubai, which significantly boosted Dubai’s ranking in JLL’s Global Transparency Index in 2022.
Beyond his roles at TROX, Cavendish Maxwell, and Property Finder, Zaidi is a founder of the Crypto Oasis Ecosystem, the largest Web3 ecosystem in the world, and serves as the Chapter Chair of the Crypto Valley Association for the Middle East. His leadership extends to the development of the arte community, the Crypto Oasis Games Guild, and The Green Block, a cutting-edge Web3 and AI in ESG initiative that recently announced a $50 million Web3 Venture Studio with the Hashgraph Association.
Zaidi’s background in Consumer Psychology and Branding has shaped his corporate philosophy of building authority and consumer loyalty, which has been instrumental in the success of organizations and brands he has worked with in the past. His achievements have been recognized by several industry honors, most recently being named CMO of the Year at the prestigious Gulf Business Awards for 2022-23.
In his new role at Exscape, Zaidi will oversee day-to-day operations and lead the global launch of the platform. Speaking on his new role, Zaidi said, “I am thrilled to join Exscape at such an exciting time in its journey. The platform’s unique blend of gaming, social interaction, and the metaverse offers unparalleled opportunities for growth and engagement. My focus will be to build authority in the sectors we are focusing on and bring a level of consistency to the platform where Exscape becomes synonymous with interactive entertainment globally. I look forward to working with the talented team at Exscape to bring this revolutionary experience to users worldwide.”
Commenting on the new addition to the Exscape leadership team, Dietrich Kanz, Partner at Exscape, said, “Faisal’s vast experience and proven track record in driving major projects, partnerships, and ecosystems make him the ideal leader to take Exscape to new heights. We are confident that under our combined leadership, Exscape will continue to innovate and set new benchmarks in the industry.”
