Trump-Backed Crypto Firm WLF Unveils Token Reserve for Bitcoin & Ethereum

World Liberty Financial (WLF), a crypto platform in which President Donald Trump holds a financial stake, has announced the launch of a strategic token reserve aimed at strengthening Bitcoin, Ethereum, and other leading cryptocurrencies, according to Reuters.

In a statement posted on X on Tuesday, WLF stated that the reserve would help mitigate market volatility, support investments in decentralized finance (DeFi) projects, and build a well-capitalized fund. The company also plans to form strategic partnerships with financial institutions to contribute tokenized assets to its reserve.

Trump’s Expanding Crypto Ventures

The announcement comes as Trump and his family businesses deepen their involvement in the crypto sector. In addition to WLF, the Trump family holds a majority stake in Trump Media & Technology Group (DJT.O), which recently revealed plans to expand into crypto-related financial services. Three days before his inauguration, Trump also launched the $Trump meme coin, which has already generated $100 million in fees alone.

WLF has reportedly seen $500 million in token sales, according to Reuters calculations. The company, which launched just two months before the U.S. presidential election, is 60% owned by Trump and his affiliates, who are entitled to 75% of revenues and 22.5 billion tokens, as per WLF’s website.

Crypto and the 2024 Election

The news follows Donald Trump Jr.’s unexpected appearance at the Ondo Summit in New York City, an event branded as Wall Street 2.0. Speaking to an audience primarily from traditional finance, Trump Jr. and WLF’s founders emphasized their mission to “bridge the gap between crypto and mainstream retail investors,” including professionals such as teachers, firemen, and dentists.

Trump Jr. also stressed the need for clear regulatory policies, arguing that “crypto is the future of finance” and “the future of American hegemony.”