Mehdi Cherif, the visionary Founder and CEO of Pulse, has revolutionized the social-music entertainment landscape with the world’s first-of-its-kind application.

Launching Pulse World in 2019, Mehdi seamlessly integrates cutting-edge technology, including self-sovereign identity and a pioneering micropayment system, to empower artists and enhance user experiences.

Pulse World stands at the forefront of the Metaverse and Blockchain Revolution in the Middle East, providing artists unparalleled opportunities for engagement and earnings. Mehdi’s strategic vision extends to doubling Pulse’s global footprint, particularly in untapped markets, while positioning the UAE as a central hub for Web3 businesses.

With ambitious plans to double revenue and triple profits in the next five years, Mehdi is driving Pulse towards new heights, redefining the future of social-music entertainment.