Melanie Mohr, Founder and CEO of WOM Protocol and PWR Labs, is a seasoned entrepreneur with 20 years of expertise in media, marketing, and technology.

Her journey began in 2016 when she established YEAY, a pioneering community for Generation Z to exchange honest recommendation videos about lifestyle products.

Expanding her vision, she founded WOM Protocol in 2018, a blockchain venture empowering brands to harness peer-to-peer recommendations and enabling digital publishers to monetize their platforms seamlessly through word-of-mouth content. 

Melanie’s leadership extends beyond her companies as she serves as the Global Chair of the esteemed H2 network from Silicon Valley and leads the Disruption Disciples chapter.

As an avid advocate for innovation, Melanie is a frequent speaker at global tech, blockchain, and marketing events. She spearheads initiatives driving the adoption of blockchain technology, which is evident in her recent appointment as the Regional Coordinator for the IEEE Blockchain Section in the Middle East and Africa, reinforcing her commitment to global collaboration and advancement in the field.