10 startups in the next wave of enterprise blockchain business networks

In the enterprise world, the success of blockchain relies on building and scaling business networks. We’ve blazed a trail at IBM with several emerging networks such as IBM Food Trust™ and TradeLens. These blockchain networks are still in early days and show great promise, though there are many open opportunities to tackle use cases that are ready for enterprise adoption now.

This is why we believe that corporates partnering with startups is a winning strategy. As a result, IBM is systematically partnering with some of the best startups in the world through the new IBM Blockchain Accelerator program. We’re helping the most promising companies with existing traction to scale their blockchain business networks. If we collectively get it right, the opportunity is enormous – according to the World Trade Organization blockchain will create economic value of more than $3 trillion USD by 2030.

Today Columbia and IBM are announcing the following 10 growth-stage startups as participants in our NETWORK acceleration program. The founders and executives listed below will be actively working with IBM, Columbia and an all-star roster of mentors to create category-winning enterprise blockchain business networks. If you’d like to join any of these networks or attend our Demo Day on March 8th in NYC, please let us know.

Blockchain network 1: Tokenizing corporate debt with Securitize

Securitize is a compliance platform and protocol for issuing and managing digital securities on the blockchain. The company provides the framework to launch “digital securities” — security tokens — including but not limited to issuer services, investor services and support services. The Securitize Digital Securities (DS) protocol has the highest adoption rate in the market, and they have impressive initial traction from tokenizing venture funds with clients including Blockchain Capital, Spice VC, Science Capital, 22x Fund, Cityblock Capital, Lottery.com and Augmate.

During the program, Securitize will be exploring the tokenization of corporate debt. This is an $82 trillion market annually, and the IBM treasury issues billions in corporate debt every year. Securitization of this asset offers significant time and cost efficiencies to the existing process.

Blockchain network 2: Preventing fraud in digital advertising with Lucidity

Lucidity is a blockchain-based marketing analytics company for digital advertising. They have gained significant market traction delivering transparent ad measurement at scale to brands including Toyota, GameStop and others. In a convoluted supply chain where data discrepancies and fraud are common and cost marketers more than $50 million per day, Lucidity used blockchain technology to enforce measurement standards and create a transparent, auditable record of marketing performance.

Lucidity is working to become the protocol of record in digital advertising, engaging with IBM’s CMO’s office as well as other Fortune 1000 advertisers, publishers and agency holding companies. The goal is to prevent fraud in digital advertising, which currently costs marketers $16.4 billion globally and is expected to 3x in the next 10 years.

Blockchain network 3: Trade finance in emerging economies with TigerTrade

TigerTrade is an international B2B marketplace for trading excess retail inventory, with a focus on emerging markets. They work with large brands and retailers to sell their end of season merchandise to customers in new markets that do not compete with their existing distribution channels. TigerTrade recently launched TradeFlo, an end-to-end blockchain trade facilitation platform for vendor verification, merchandise authentication, payments and shipments tracking.

TigerTrade is building and scaling a trade finance blockchain network for emerging markets. Starting with retailers and manufacturers, which is TigerTrade’s existing customer base, the platform has implications beyond retail to any brand purchasing products from emerging economies. There is also a “blockchain for good” component as the streamlined process and marketplace of customers will have a positive impact on business owners in emerging economies.

Blockchain network 4: Loyalty with Phunware

Phunware, Inc. is the pioneer of Multiscreen as a Service (MaaS), a fully integrated enterprise software platform for mobile that provides companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application audiences globally at scale. Phunware helps brands create category-defining mobile experiences, with more than one billion active devices touching its platform each month. They have raised $100M in VC funding and recently were the first company in history to simultaneously listed on NASDAQ and launched a Security Token Offering (STO) with PhunCoin.

Phunware’s Loyalty blockchain focuses on Fortune 1000 brands in retail and hospitality. By token-enabling their platform for loyalty, PhunCoin aims to provide consumers white labeled, incentives-based loyalty programs and a decentralized data exchange.

Blockchain network 5: Audit of food supply chain with Connecting Food

Connecting Food provides digital solutions to create transparency in the food supply chain from farm to fork, with several major European grocery retailers and food brands as customers. Their solutions include LiveAudit, a 24/7 digital audit which verifies the respect of product criteria, such as organic or GMO-free status, for each product before registering on blockchain, and LiveEthic, which uses smart contracts to reward farmers for participation in the system and for the quality of their produce. They also have a smartphone app that allows consumers to scan a QR code to see all information on the food supply chain and audit results, which helps brands establish credibility and trust in their products.