Blockchain in Advertising
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Mediaocean, IBM To Integrate Blockchain Across The Media Ecosystem
Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world’s largest digital agencies and…
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Digital Advertising Blockchain XCHNG Announces New Partners and Board Advisors
Blockchain protocol adds expert industry advisors Robert LePlae and Jonathan Lee Kochava Labs SEZC (“Kochava”), a research and development subsidiary…
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Agencies are hopping on the blockchain bandwagon
In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the…
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ATMChain works to increase Chinese Advertisers viewer Engagement with Blockchain
ATMChain, an open platform ecosystem that focuses on China’s media advertising industry, has used blockchain technology to directly reward advertising viewers in working to…
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Blockchain Startup AdEx Blockchain technology will replace existing ad solutions
With 40% of marketing budgets accounting for advertisement on the internet it is no wonder that AD Exchange ADEX an…
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Blockchain in the Digital Advertising Sector
Adtech Company called MetaX has launched a solution that tags creative ads and follows it on the internet to track…
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