Mindshare Unveils new Blockchain Partnership

Mindshare, the global media agency, has announced its partnership with Zilliqa, a blockchain protocol, which will see the WPP-owned media agency use the platform to address advertising in relation to fake news, develop strategic initiatives around data privacy and develop an industry-wide tokenisation program.

Zilliqa, which is headquartered in Singapore, is designed to scale securely in an open, permission-less distributed network and support thousands of transactions per second, in contrast to 3-7 transactions per second in bitcoin and ethereum.

"Blockchain technology is going to influence the media and entertainment industry at a much more rapid pace than we ever thought possible,” said Gowthaman Ragothaman, global chief strategy officer at Mindshare’s integrated performance unit FAST.